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Supporting World Arthritis Day 2014

Posted by
Eimear O'Brien, Brand Communications
09-Oct-2014
World Arthritis Day takes place on Sunday 12 October. This annual awareness day is the centre-piece of a year-round campaign to highlight the burden of rheumatic and musculoskeletal diseases (RMDs) on patients, their families and/or carers and society.

World Arthritis Day was established in 1996 and has helped to raise the profile of RMDs, as well as support networks of patients and experts around the world. The World Arthritis Day website is managed by EULAR, the European League Against Rheumatism.

RMDs can reduce quality of life and productivity, requiring increased use of health services and imposing a heavy cost on individuals and communities.

At UCB we are conscious of the issues affecting people living with rheumatoid arthritis, psoriatic arthritis, axial spondyloarthritis and ankylosing spondylitis – and we are striving to improve quality of life by delivering innovative solutions that have a positive impact for patients.

The topic for World Arthritis Day in 2014 is healthy ageing for people with rheumatic and musculoskeletal diseases. It covers the physical and mental changes that occur as part of the ageing process from birth throughout our lifespan and the environmental factors that contribute to quality of life.

The slogan for this year's campaign is "Living Better, Ageing Well - growing up and growing older with a rheumatic or musculoskeletal disease".

This is reflected in a competition run by organisers of World Arthritis Day which encouraged people with arthritis to share one idea that would make a difference to their lives.

Hundreds of people responded with calls for greater understanding, rheumatism health apps, tailored treatments, and a stronger spirit of partnership between patients and their doctors.

Making lives better is what our work at UCB is all about. World Arthritis Day reminds us of what patients expect from us – all year round.

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