Inspired by patients - in Asia Pacific | UCB
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Inspired by patients - in Asia Pacific

Posted by
Kim Lynn Jungeun, Business Development & Strategy, Korea
UCB’s presence in the Asia Pacific (APAC) region goes from strength to strength. Our commitment to patients with severe diseases was illustrated by a series of events across five APAC countries.

In keeping with our tagline – Inspired by patients. Driven by Science. – UCB APAC’s first Patient Day was held in July. Our offices in Korea, China, Japan, India and Australia each planned events to show the patient-centric work of our company.


In Australia, employees came to work dressed as their favourite childhood superhero to raise money for Arthritis Australia and Parkinson’s Australia – two organisations providing patients with information booklets helping them to manage their diseases more effectively.

UCB India celebrated by organising nationwide meetings of HOPE (Helping Other People with Epilepsy). The meetings saw people living with epilepsy explain how the disease affects their lives, while neurologists addressed common myths about epilepsy.

Meanwhile, educational materials on epilepsy and allergy awareness were distributed to patients at government hospitals in India.

At UCB Japan’s head office in Tokyo and our Saitama plant, staff learned more about epilepsy by watching a video featuring a patient and a leading epileptologist discussing the disease and its treatment in Japan. A quiz conducted after the video presentations revealed strong awareness and understanding of epilepsy.

The UCB Korea team took 11 epilepsy patients and their families to a children’s theme park dedicated to learning and experiencing real-life jobs. The aim was to encourage children with epilepsy to think about their future careers. More than 50 UCB staff and more than 30 children and caregivers took part.

In China, UCB supported the opening of a 4th epilepsy patient centre, in collaboration with the China Association Against Epilepsy (CAAE), at the Dalian Medical University Hospital. These patient centers, in hospitals across China, aim to provide patient education and strengthen patient-physician connections.

It was great to see patients and families expressing their sincere thanks and appreciation for our efforts to help make their lives richer.

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