UCB's Global Corporate Website

High 5 for World Arthritis Day!

Posted by
Andrea Levin, Global Communications & Company Reputation
World Arthritis Day (WAD) 2015 takes place on October 12 and is inspiring people to share a 'high 5' to show support and raise awareness.

The theme of this year's WAD is 'It's in your hands, take action'.  Organisers are encouraging people around the globe to use social media channels to get the message out and UCB employees are taking part.

Our company is committed to developing new technologies and therapies for people living with rheumatic and musculoskeletal diseases. Every day, the creativity and innovation of our scientists are improving people's lives.

For WAD, our employees are using their creativity in another way. They are joining the high 5 campaign – and you can too. Here's what to do:
  • Write a name on your hand – the name of the person(s) you are High 5ing for World Arthritis Day
  • Take a photo of your hand in a High 5 pose
  • Write a message to accompany your photo: tell people why you are supporting the campaign
  • Post your photo on Twitter or Instagram using the hashtag #WADHigh5. Don't forget to mention the person you are high-fiving.
You can learn more about the campaign here and read how you can get involved. A toolkit is also available, featuring guidance material and artworks for posters, leaflets, badges and banners.

The more people who take part, the great the impact will be. Will you lend a hand?