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Get your game face on!

Posted by
Laurent Schots, Global Communications & Company Reputation
07-Feb-2017
One in 26 people develop epilepsy in their lifetimes. That is why UCB is donating $26,000 to the Epilepsy Foundation and teaming up with American Football Coach Jerry Kill to help #TackleEpilepsy.

Jerry is a household name in the US where football fans were keenly anticipating this weekend’s 51st Super Bowl – the annual finale of the National Football League (NFL). His glittering career in college football has brought him plenty of honours, including Coach of the Year in 2014. But it hasn’t always been plain sailing.

In the year 2000, Jerry had his first seizure. While he wouldn't be officially diagnosed for five years, it marked the beginning of Kill's life with epilepsy.

Today, Coach Kill is a passionate advocate for epilepsy, and even with the demands of his new position as offensive coordinator at Rutgers University, he devotes much of his time to supporting those living with epilepsy and raising awareness of the disease.

In 2016, he was presented with the Hero of Epilepsy Award from the Epilepsy Foundation. Kill frequently speaks at conferences, founded the Chasing Dreams Epilepsy Fund, and, most recently, has teamed up with UCB and EpilepsyAdvocate on the social media campaign #TackleEpilepsy to help raise awareness of epilepsy during the football post season.

Epilepsy Advocate is a community of people living with epilepsy, their families, and their caregivers. It was created in 2006 by UCB to help connect those affected by the disease.

How to #TackleEpilepsy
The #TackleEpilepsy campaign invited you to play your part by:
  1. taking a picture of the best “game face,”
  2. uploading the photo to Facebook using the hashtag #TackleEpilepsy, and
  3. tagging friends to spread awareness.

Learn more about #TackleEpilepsy and check out some of the best game faces on the Epilepsy Advocate Facebook page.

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