Brain science: supporting education initiatives | UCB
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Brain science: supporting education initiatives

Posted by
Shiro Huang, Public Relations China
The brain is our most complex and mysterious organ. However, decades of intensive research by academia and industry have helped to deepen our understanding of how it works. And, while there is still much to learn, our knowledge of brain disorders and how to address them has also grown.

But is the public aware of these exciting advances in brain science? Despite broad interest in artificial intelligence, human memory and other areas of neuroscience, public knowledge of how the brain works remains limited.

At UCB, we firmly believe that the benefits of medical research should reach everyone. Science museums and education campaigns can play a crucial role in informing, engaging and exciting the general public – and young people in particular – about the fruits of research.

That is why we have created a new education fund which will bring neuroscience knowledge to the public.

The UCB Brain Science Education Special Fund is the first of its kind in China. The fund will support the Shanghai Science and Technology Museum (SSTM) and the Shanghai Science Education Development Foundation (SSEDF) in upgrading museum displays related to brain science and in delivering public education programs.

We are pleased to work with these well-established partner organisations to achieve our shared goals of improving public knowledge of brain science. The SSTM has been ranked in the top 10 most visited museums in the world, attracting over three million people every year. The SSEDF is a non-profit foundation focused on science education in China where it has carried out over 200 activities.

The collaboration, initiated on 20 August by the signing of a Letter of Intent, fits with UCB’s ongoing commitment to supporting public education programmes in China. UCB China has been working with the medical associations and institutions to raise public awareness of epilepsy and to reduce stigma, as well as improving medical knowledge among health professionals.

We look forward to working with the SSTM and SSEDF in this exciting public engagement initiative.

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Posted by Débora Russo, 4 September 2017

Cérebro é uma máquina que quero entender