Putting innovation into practice | UCB
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Putting innovation into practice

Posted by
Steffen Fritzsche, Corporate Communications Germany
Is there room for improvement in how doctors run their practices? The answer is yes and UCB is playing its part in facilitating new thinking in practice management.

UCB Germany has decided to give German doctors the opportunity to submit their own innovative concepts for better practice management as part of a new ‘Innovation Award’.

The competition began in 2011 and is a joint initiative between UCB and the Springer medical publishing group. Doctors were invited to participate and send their own case studies. The response was strong with dozens of entries received.

A jury of internal and external experts chose three excellent presentations which were recognised at the Conference of Private Medicine in Cologne in December 2011.

The winner of the 2011 ‘Innovation Award’ was Dr Irmgard Landgraf, a general practitioner from Berlin. Dr Landgraf is responsible not only for her practice, but also for a home for the elderly. She looked for a way to improve services for the residents of the home and hit upon the idea of providing telemedicine supervision and support.

Improved practice management is not only beneficial for doctors but, most importantly, for the patients. The goal is clearer communication between the doctor and the patient. This is achieved with enhanced practice organisation  which uses digital appointment planning (with patient log-in), explaining medical terms to patients without too much jargon, and educating the patient through modern media.

After receiving so many fantastic ideas in 2011, UCB Germany will reveal the winners of this year’s competition in Cologne in November 2012.

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